Diverse Dimensions

Diverse Dimensions needed a clearer online presence, stronger authority in the metrology space, and a reliable way to generate consistent project inquiries. We rebuilt their brand identity, redesigned the website for credibility and conversion, and implemented a combined SEO, LinkedIn, and Google Ads strategy focused on buyers actively searching for CMM inspection, dimensional analysis, and reverse engineering services. The result was a measurable lift in qualified traffic, a steady flow of high-intent RFQs and calls, and a marketing engine that now brings in dozens of new customer projects each year.

What We Delivered

  • Developed and executed a marketing strategy that increased awareness, website traffic, leads and and positioned Diverse Dimensions as a trusted expert.
  • Designed a website with clear messaging, compelling imagery, a project showcase, video library and an online store.
  • Generated 1200 targeted LinkedIn connections along with 800+ work email addresses that generated 96 Marketing qualified leads (MQLs)
  • Optimized all service-related webpages to rank in the top 10 search results for target keywords.
  • Managed email campaigns with 50%+ open rates, driving steady website traffic and engagement.
  • Designed brochures, tradeshow booths, and managed direct mail campaigns
  • Delivered monthly analytics covering website performance, SEO, email metrics, LinkedIn results, and regional traffic trends to guide strategy and decision-making.

Steady Growth in the Only Metric That Matters: Qualified Leads


Through an integrated strategy of LinkedIn outreach, targeted SEO, paid search, and ongoing email nurturing, Diverse Dimensions generates roughly 24 high-intent MQLs per month, or 288 per year. The Google Ads campaigns continue to drive steady RFQs and inbound calls from prospects already searching for dimensional inspection and metrology services. With DD’s highly specialized offering and strong purchase intent from inbound leads, converting approximately 48 new customers

+

Website Visitors

MQ Leads

New Customer Projects

Website Design that Positions an Industry Leader

The new website delivers a modern, professional online presence that reflects Diverse Dimensions’ precision and expertise in 3D laser scanning and reverse engineering.

Built around clear brand positioning and user experience, the site highlights core services, a training video library, e-commerce functionality, and a project gallery that showcases real-world applications. Optimized for search engines and mobile devices, the site drives visibility, credibility, and engagement.

Search Marketing Strategy That Turns Visibility into Leads

Our SEO and search advertising strategy positioned Diverse Dimensions in front of high-intent buyers searching for 3D laser scanning and reverse engineering services. By targeting industry-specific keywords, optimizing website content, and continuously refining ad performance, we increased qualified traffic and improved search visibility across competitive markets. The result is a measurable lift in inquiries, quote requests, and brand recognition.

New Brand Identity

Diverse Dimensions’ new brand identity captures the technical expertise and innovation behind every project. Clean lines, modern typography, and a refreshed color palette communicate confidence, precision, and forward-thinking engineering.

Fractional Marketing • Brand Strategy

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65 E. 7th Street
Holland, MI 49423

5470 Thoroughbred Drive
Suite 100
Grandville, MI 49418