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Experienced Marketing Leadership Without the Overhead.

We provide Fractional Marketing Director services, that provide strategic expertise to drive growth without the expense or long-term commitment of a full-time hire.

Is Marketing a Struggle?

Marketing can feel overwhelming when there’s no clear strategy or leadership driving results. Without the right expertise, efforts become reactive instead of strategic; leading to wasted time and budget, and lack of results.

If any of these marketing issues sound familiar, we're here to help.
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Does your marketing feel disjointed with no clear plan or direction?

Are your current marketing efforts not getting results?

Spending money, but not sure it's working?

With so many marketing options–not sure where to start?

Lack of clear and consistent brand messaging?

No one leading your marketing efforts?

Maybe it's Time to Consider Fractional Marketing

As fractional marketing directors we help solve common marketing problems by first creating a marketing strategy that ensures all your marketing efforts align with your business goals. We then implement the strategy through hands-on execution and team leadership, either with our team or by collaborating with your internal staff, without the expense of a full-time Marketing Director and marketing agency.
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Marketing Strategy

We develop a plan based on your goals, timeline, and budget. Every strategy is built to align your marketing efforts with measurable business outcomes, ensuring every dollar and hour spent moves your company forward.
Lead Generation
We identify the strategies and implement the tactics that will attract, nurture, and convert quality leads into customers. From inbound content and email automation to outbound campaigns, we help you build a predictable pipeline.
Campaign Development and Execution
Based on your marketing strategy, we create and manage campaigns that deliver measurable results. Our process includes concept development, creative design, deployment, and performance optimization to maximize ROI.
Web Design 
Your website is your most important marketing asset, so we make sure it is professionally designed, reflects your brand positioning, and inspires visitors to take action. Every site is built to perform across devices and convert traffic into leads.
Search Marketing (SEO)
We optimize your website to improve visibility, search rankings, and organic traffic. Our approach includes keyword research, technical optimization, and ongoing content strategy to help you get found by the right audience.
Marketing Analytics
We track key metrics, analyze performance, and refine strategies to ensure effectiveness and ROI. By turning data into insight, we help you make smarter marketing decisions and achieve continual growth.

Benefits of Hiring a Fractional Marketing Director

Cost Efficient
Executive-level marketing leadership without the expense of a full-time salary and benefits package.
Stronger Team & Vendor Management
Ensure internal teams, agencies, and vendors work cohesively toward business objectives.
Unbiased, Strategic Perspective
Gain an outside expert’s viewpoint to refine positioning, messaging, and market opportunities.
Clear, Data-Driven Strategy
Develop and implement a focused marketing plan aligned with your growth goals.
Immediate Impact
Start seeing results quickly without the long hiring process of a full-time Marketing Director.
Improved Lead Generation & Sales Alignment
Strengthen lead generation strategies and ensure better collaboration between marketing and sales.
More Effective Budget Allocation
Optimize marketing spend to focus on what drives the highest ROI.
Flexibility & Scalability
‍Scale marketing leadership up or down based on your business needs.
Peace of Mind  
‍Knowing your marketing is being handled by an expert, you and your team can focus on running the business.

Testimonials and Success Stories

"Working with Jeff and his team has been a game-changer. He provided the strategy and leadership we needed, and his team also handled the the execution. I also appreciated seeing the monthly reporting and analysis.
Frank S.
President, Industrial/Manufacturing

Common Questions About Hiring a Fractional Marketing Director 

A Fractional Marketing Director is a senior-level marketer who is part of your leadership team, but works part-time (typically 1-2 days a week). Typically they have 20+ years of experience and have a strong track record of managing teams. Although a fractional MD is not a permanent hire, they operate as a business leader and are accountable for delivering results. Fractional MDs are hired on a monthly retainer that lasts 6-12 months or longer depending on the needs of the business.

A Fractional Marketing Director develops strategy, oversees implementation, manages marketing teams and vendors, aligns sales and marketing efforts, and analyzes marketing analytics to ensure marketing is providing results.

Engagements vary, but most companies hire for 12 months to build and implement a solid marketing foundation. Some businesses continue long-term to maintain consistent marketing leadership.

Yes. A Fractional Marketing Director can work with internal teams and external agencies to ensure alignment, efficiency, and execution of a cohesive marketing strategy. We also have an experienced marketing team that execute the strategy.

We understand that you and your team are busy, so your involvement is focused on key strategic decisions and initial marketing strategy development, while the Fractional Marketing Director oversees day-to-day execution, team coordination, and ongoing optimization. You'll receive regular updates and a monthly summary, ensuring you stay informed.

Yes—where it makes sense. We use AI tools and automation to speed up content creation, campaign deployment, and reporting. This helps you get results faster and reduces the need for extra headcount. We pair technology with human strategy and oversight to ensure every message aligns with your brand and goals.

Discovery & Assessment – We start with a consultation to understand your goals and assess your current marketing efforts.
‍Strategy Development – A customized marketing plan is created, outlining key tactics for growth.
‍Implementation & Execution – Depending on your package, my team executes the strategy or guides your internal team.
‍Optimization & Reporting – We track results, refine tactics, and provide regular updates.
‍Ongoing Support – Adjustments are made as needed to ensure long-term success.

We work on a monthly retainer based on your level of need, for as long as you need us. Retainers typically range from $3,000/month (16 hours) to $6,000/month (48 hours) and cover our time, including support from our extended marketing team if needed. Additional costs such as advertising, printing, or third-party tools and software are estimated and approved at the start of each project.

Work Samples & Case Studies

Our work is rooted in strategy, design, and problem solving to ensure your brand stands out, sets you apart from competitors, and drives results.

Fractional Marketing: Hascall Steel

Hascall Steel needed a new website, marketing strategy, and clearer brand positioning to stand out in a competitive steel market. Their old site was outdated, weak in search, and not structured for lead generation. LinkedIn visibility was low and content inconsistent, leaving sales with limited support. They also lacked updated materials and had no reliable way to track leads or measure marketing ROI.

Fractional Marketing: Diverse Dimensions

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Website Redesign and Search Marketing: Michigan Air Solutions:

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From Our Blog: Marketing and Design Insights

Take Control of Your Marketing and Start Growing Your Business

To learn how the fractional marketing director model can help you achieve clarity, focus, and consistent growth, schedule a free 30-minute consultation. We’ll discuss your goals, challenges, and opportunities. There's no pressure or sales pitch, just a genuine conversation to see if we’re the right fit.

Fractional Marketing • Brand Strategy

About

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Contact
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616.889.5187
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jeff@mullermarketing.co
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65 E. 7th Street
Holland, MI 49423

5470 Thoroughbred Drive
Suite 100
Grandville, MI 49418