Insights – Page 2 – Muller Marketing | Fractional Marketing Director

10 Keys for a More Engaging and Effective Website

Your website is your most important digital marketing asset. So it’s important to keep it fresh, engaging and differentiated from your competitors. Here are some ideas to inject some life…

Here’s a Simple Marketing Strategy Framework to Help You Achieve Your 2020 Sales Goals

A marketing plan can make or break a company’s efforts to grow. But I’ve found that many organizations don’t actually have a written, updated plan, so they’re more-or-less shooting from…

How to Get the Most Out of Your Next Website Redesign

Your website is your most important marketing asset. Most of your marketing dollars will probably be focused on driving potential customers to your website, so your site needs to be:…

Increase Awareness, Leads and Sales with Search Marketing

I still remember the moment back in 1997 when one of our web developers called out “Hey guys, there’s a new search engine. It’s called Google.” I opened a browser…

How to Generate More Awareness and Leads Using LinkedIn

One of the most effective tactics for generating more awareness and leads is LinkedIn. With over 500 million users, there’s tremendous potential to connect with new customers. Unfortunately many companies…

Is Your Website Helping or Hurting Your Lead Generation Efforts?

A lot of companies I work with are trying to figure out how to generate more leads from their website. There’s a myriad of ways to generate more leads—the problem…

How to Increase Awareness and Leads: Start with Personas and Positioning

When I meet with companies about their biggest marketing challenges—increasing awareness and generating more opportunities are usually high on their list. The lead generation process can be a bit overwhelming,…

Case Study: How We Helped a Client 3X Their Website Traffic and 20X Their Leads

Michigan Air Solutions, an industrial compressor and air systems distributor, initially contacted us to redesign their website. After reviewing their analytics we discovered that they were receiving only 1-2 website leads per…

Is Your Website Working For You?

When I sit down with an executive or business owner to review their company’s web site, there are usually several issues that need to be addressed. Some are obvious (i.e. poor design),…

New Website Launch—Unity Christian High School

We had the privilege of working with the outstanding students and staff at one of the finest high schools in the area. Three of the biggest issues we addressed with…