Insights – Muller Marketing | Fractional Marketing Director

Why Brand Strategy Is the Foundation of Effective Marketing

Many business leaders want their marketing to generate leads, build awareness, and drive growth. But when results fall short, the issue often isn’t the ads, emails, or website. The real…

Effective Tactics for Generating More Awareness, Web Traffic, and Leads

Are you looking to improve your marketing effectiveness? if you’re experiencing stagnant growth, especially in terms of new leads, take a look at this list of tactics that we’ve compiled.…

Email Marketing Strategy and Tips for Successful Campaigns

With so many emails hitting our inboxes, we sometimes question if email is still a viable tactic, or if email’s best days are behind us. Fortunately, research shows that email is…

Here’s a Website Design Framework that Will Increase User Engagement and Leads

A company’s website is one of its most important marketing assets, so it’s important to spend the time planning, designing, developing the site so it generates user engagement and leads.Key…

Digital Marketing Work Samples (2021)

Brand Identity and Positioning: AMI Bearings LinkedIn Ad As a mid-level player in the hyper-competitive and price-driven bearing market, AMI had to differentiate from larger conglomerates who could beat them…

How to Increase Website Engagement and Leads

In a recent survey of over 2000 small to mid-sized companies, respondents ranked “generating more leads” as their top marketing priority. In order to increase website leads, you first…

How to Generate More Awareness and Leads at Your Next Trade Show

Now that trade shows and in-person events are back in session, it’s important to make sure your investment pays off, and that you’ve maximized your time, budget and resources. Here’s a…

How We Helped Clients Grow: SEO Strategy + Website Design [Case Studies]

SEO Strategy Increases Awareness, Website Visits and Leads for Michigan Air Solutions Michigan Air Solutions, an industrial compressor and air systems distributor, initially contacted us to redesign their website. After…

10 Ways to Make Your Website More Effective

Your website is your most important digital marketing asset, so it needs to be engaging, differentiated from your competitors and a lead generator. Here are some recommendations on how…

4 Ways to Drive More Prospects to Your Website with Search Marketing

Search Marketing, also known as SEO or SEM, is an excellent way to increase awareness and prospects. It’s also a very broad topic, so I’ve boiled things down to…